Tony DeNiro (birth name Anthony D. Smith) is an American record producer.He has produced pop, rock, hip-hop, and R&B music. Known for producing and consulting career artists such as Sean "Diddy" Combs, Evan Ross, Fonzworth Bentley and Ashlee Simpson. Formerly the Senior Vice-President of A&R at Priority Records and personally hired by the companies owner Bryan Turner, DeNiro was the first minority music executive at the record label in 1996. DeNiro is also acknowledged for his work consulting and branding career artists such as Brandy, Missy Elliott, Ritchie Kotzen, Terrence Howard, The Game, Ben Harper, Sean Combs, and most recently Evan Ross, and Stacy Barthe. He is managing the career of Skyler Grey, the youngest mixed medium pop street artist in the world. Skyler is critically acclaimed & has paintings in several prestigious galleries Internationally. He currently serves as a consultant to the following technology companies: Pluto.tv, Liquipel & Selphee. He is also well known for his football career as All-American wide receiver of the University of Notre Dame's undefeated national championship football team coached by Lou Holtz (1988–1992).