Gordon Cyrus is an Afro-American Cherokee Scandinavian-born Swedish performer, record producer, sound engineer, and designer. Cyrus is best known as a member of the rock/pop group Whale along with Cia Berg and Henrik Schyffert, and for having discovered The Latin Kings. He was heavily involved in the 90' Swedish hip hop scene.He speaks Swedish, English, and French fluently and has studied music, architecture, mechanical engineering, sustainable technology, and sound engineering.In the mid '90s he founded urban music label Breakin' Bread together with Ayodele "DJ Rock Ski" Shekoni, Desmond Foster, Damon "D-Frost" Frost, Aaron Phiri, [Hearin' Aid]], Freddie "Red Astaire" Cruger, Ayodele Ajayi Eriksson aka Ayo and Adam Jewelle Baptiste aka ADL.Gordon ' g ' Cyrus has musically produced, amongst others, the following artists: Addis Black Widow, Calypso Rose, Cheb Mami, China Moses, Shuba-K, Daara J Family, Jean-Louis Aubert, The Latin Kings, Whale.Mixed and engineered: Absent Minded Addis Black Widow, Nils Landgren's Funk Unit, Magnum Coltrane Price, Aline de LimaCyrus has also worked as a music video director and worked with Swedish artists such as Blacknuss Allstars, soul singer Eric Gadd, The Latin Kings, Stonefunkers and D-FE.He currently based between Paris, Stockholm and has founded an audiovisual production company L.U.V = luscious urban visualization. The company works in graphic & web design, music production, film making and design. Clients: 2WS by Yamakasi, AIR Paris, Aktis Partners, Bausch & Lomb, Cacharel, David and Victoria Beckham, Diesel, EMI, Espace Culturel Louis Vuitton, Grand Marnier, H&M, Havaianas, IKEA, Jimmy, Kate Moss, Kenzo, Korres, Kylie Minogue, Lexus, MasterCard, Nike, Pepsi, Scream Park Paris, Toyota, TRACE TV, Smirnoff, Volvo, Virgin Records, VW, among its clients.