Karl-Johan Erling Göran Persson is the CEO and president of the fashion company Hennes & Mauritz (H&M), which was founded by his grandfather Erling Persson. Persson's family enjoyed royal connections. Crown Princess Victoria of Sweden attended Karl-Johan's wedding in 2002.Persson attended the European Business School in London from 1996, majoring in Business and Economics. He graduated in 2002. In 2001, Persson purchased an events management business, which established itself as the leading events management company in Scandinavia. The business was successfully sold in 2007 to MCI. In 2005, he joined H&M in an operational role, steadily working his way up to Head of Expansion and Head of Business Development in 2007, before being appointed CEO in 2009 to succeed Rolf Eriksen.