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The investigation of the relationship between imagination from brand's suitability and brand preference active brand detergent consumers in Sanandaj city
The current study want to determine the relationship between imagination of factional brand suitability and symbolic and trade name preference by Active brand detergent consumers. The population was consisted of all citizenship above 18 years old who live in Sanandaj city (423458 person). According to the study subject nature and studied population, it is used available sampling and 384 person com…
Autors
- Kasraie, Kamran
- Moghadam, Sataie
- Ladan,
- Mansour,
- Mansour
Temats
Digitālais objekts veids
- Zeitschriftenartikel
Piegādājošā iestāde
Agregators
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- http://creativecommons.org/licenses/by/4.0/
Tiesības
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Izveidošanas datums
- 2015
- 2015
Vietas
- Schweiz
- Šveice
Izcelsme
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Avots
- International Letters of Social and Humanistic Sciences(53)
Identifikators
- oai:gesis.izsoz.de:document/57248
- 2300-2697
- http://www.scipress.com/ILSHS.53.112.pdf
- https://doi.org/10.18052/www.scipress.com/ILSHS.53.112
- http://www.ssoar.info/ssoar/bitstream/handle/document/57248/ssoar-ilshs-2015-53-kasraie_et_al-The_investigation_of_the_relationship.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/V6Z7JTMTQE7VIJZAHALQNGGELL55Y3MU
Apjoms
- Seite(n): 112-116
Formāts
- application/pdf
Valoda
- eng
- eng
Gads
- 2015
Nodrošinošā valsts
- Germany
Kolekcijas nosaukums
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- 2022-01-21T09:51:58.264Z
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- 2022-01-21T09:51:58.264Z