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"Deutsche Kultur" und Werbung: Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the construct of "German culture" was not only defined by bourgeois high culture, but rather increasingly by factors fr…
Autors
- Schug, Alexander
Izdevējs
- Humboldt-Universität Berlin
Temats
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Ekonomika
- Vēsture
- Consumerism
- Television advertisement
Digitālais objekts veids
Autors
- Schug, Alexander
Izdevējs
- Humboldt-Universität Berlin
Temats
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Ekonomika
- Vēsture
- Consumerism
- Television advertisement
Digitālais objekts veids
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- http://creativecommons.org/licenses/by-nc-nd/4.0/
Tiesības
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Izveidošanas datums
- 2010
- 2010
Vietas
- Deutschland, Berlin
Izcelsme
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Avots
- Q-Serie (13)
Identifikators
- oai:gesis.izsoz.de:document/27355
- 978-3-86004-244-1
- http://www.ssoar.info/ssoar/handle/document/27355
- urn:nbn:de:0168-ssoar-273552
- http://www.ssoar.info/ssoar/bitstream/handle/document/27355/ssoar-2010-schug-deutsche_kultur_und_werbung.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/AQIMTVIP5V4AYZAN5U3LVOTW4Z4SR3KV
Apjoms
- Seite(n): 378,94
Formāts
- application/pdf
Valoda
- ger
- deu
Gads
- 2010
Nodrošinošā valsts
- Germany
Kolekcijas nosaukums
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