Prisijungti kad pamatytumėte šį skaitmeninį objektą kitomis kalbomis
"Deutsche Kultur" und Werbung: Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the construct of "German culture" was not only defined by bourgeois high culture, but rather increasingly by factors fr…
Autorius
- Schug, Alexander
Leidėjas
- Humboldt-Universität Berlin
Tema
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Ekonomika
- Istorija
- Vartotojiškumas
- Television advertisement
Skaitmeninis objektas tipas
Autorius
- Schug, Alexander
Leidėjas
- Humboldt-Universität Berlin
Tema
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Ekonomika
- Istorija
- Vartotojiškumas
- Television advertisement
Skaitmeninis objektas tipas
Agregatorius
Šiame Skaitmeninis objektas esančios teisių pareikštys (jei nenurodyta kitaip)
- http://creativecommons.org/licenses/by-nc-nd/4.0/
Teisės
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Sukūrimo data
- 2010
- 2010
Vietos
- Deutschland, Berlin
Kilmė
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Šaltinis
- Q-Serie (13)
Identifikatorius
- oai:gesis.izsoz.de:document/27355
- 978-3-86004-244-1
- http://www.ssoar.info/ssoar/handle/document/27355
- urn:nbn:de:0168-ssoar-273552
- http://www.ssoar.info/ssoar/bitstream/handle/document/27355/ssoar-2010-schug-deutsche_kultur_und_werbung.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/AQIMTVIP5V4AYZAN5U3LVOTW4Z4SR3KV
Apimtis
- Seite(n): 378,94
Formatas
- application/pdf
Kalba
- ger
- deu
Metai
- 2010
Teikianti šalis
- Germany
Kolekcijos pavadinimas
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