Gailearaí

Advertisements and their making

This gallery - curated under the Watching Videos Like a Historian project - features audiovisual heritage material related to advertisements and their making.

Royal Film Archive of Belgium - CINEMATEK

Episode of a promotional film shot by the Film Service of the Belgian Army and showing various touristic aspects and places of Belgium.

Ajuntament de Girona

Primers plans d'una dona dona i un home amb ulleres i detalls de la montura i les lents. Una veu en off en francès explica les característiques de les ulleres. Al final es veu l'etiqueta de la marca "Amor : la lunette de Paris]

Netherlands Institute for Sound & Vision

The very first commercials on the Dutch television, with commercials for: you can't miss your newspaper, not a single day; Gero; Kwatta; Jumbo games; Eyssen cheese; Zenith watches and Synthraciet.

Romanian Television

Investigation of the quality of ads, many times inadequate. One of the best show from that time.

TV3 Catalan Television

Local TV commercials are usually made with more desire than budget or professionalism, and interpreted by the shopkeepers themselves and owners who want to exploit their minute of glory even at 3 a.m. When these spots so personal and eccentric reach the i…

National Audiovisual Archive

Popular science programme taking viewers to the golden age of Hungarian advertising. It presents the messages of commercials from the 1970s and 80s when all was owned by state monopolies. For this reason, peculiarities of the Hungarian advertising market …

Netherlands Institute for Sound & Vision

Commercial break entirely dedicated to the 125th anniversary of Heineken beer with a compilation from various Heineken commercials.

National Audiovisual Archive

The programme focuses on advertising that has become part of the human culture. With recognition and spread of marketing growing, the number and length of commercials have increased. Guests of the programme include characters from the most famous old Hung…

TV3 Catalan Television

A report on how TV ads are made. The program looks at what is behind an ad, what it costs to make and how much work is involved. Advertising executives from the Saatchi & Saatchi agency tell the inside story about their work.

TV3 Catalan Television

Report on sexist stereotyping in the media. Complaints made at the Woman’s Institute regarding sexist content were up by 50% last year.

TV3 Catalan Television

An analysis of the market studies—some of the most detailed in the world—done by Coca-Cola on its beverages to find out just how much companies can learn about consumers’ tastes and habits.

DFF – German Film Institute & Film Museum

Episodischer Werbespot, der anhand verschiedener Situationen Frauen zeigt, die zunächst in Alltagssituationen (im Büro, beim Einkauf) zu verzweifeln drohen, aber dann durch Frauengold wieder zu Gelassenheit und Souveränität zurückfinden bzw. sich in ihr &…

DFF – German Film Institute & Film Museum

A dancing Sarotti advertising character in puppet animation and presents different types of chocolate, with the right flavor for every occasion: dark chocolate sweetens the family outing in the car, milk chocolate is prescribed as medicine by the doctor, …

DFF – German Film Institute & Film Museum

Eine junge Frau adressiert das weibliche Publikum in direkter Ansprache, preist sehr diskret Tampax-Produkte an und endet mit einer Entschuldigung für die "Störung".

DFF – German Film Institute & Film Museum

Werbefilm, der die Modelle Taunus 17m und 20m in unterschiedlichen Umgebungen zeigt, etwa in den Bergen und auf einem Verkehrsübungsplatz.

DFF – German Film Institute & Film Museum

Spot Nr. 1 (00:37): Adler (Nr. 1 musikalisch): A man at supper in a room asks, „Are you musical? Then why don't you sing along?“ He sings, with accordion accompaniment from off-camera, „Adler cheese cream.“ Typical Adler box of two servings. Note: 100…

DFF – German Film Institute & Film Museum

A cartoon advertising film for Ofen Leisten refrigerators: a marching band of snowmen cheerfully marches through the city. The various branches of Ofen Leisten appear as lettering in the picture. Image, text, sound and music are precisely coordinated.

DFF – German Film Institute & Film Museum

Spot Nr. 1 (00:37) Korbinian I: "Was Korbinian auffällt..." Münchner Schulen: Mr. Korbinian (Michel Lang) picks up his grandson from school. Talking to a politician or commissioner in the local government about the cost of rebuilding the schools…

DFF – German Film Institute & Film Museum

Spot Nr. 1 (00:34): POLAR Rum 68/1: A person dressed in fur jacket in snow flurry. „Winter time, polar time, grog time - time for Polar.“ The person is serving grog with Polar Rum. A elegantly dressed group of men and women toast to the camera. „Grog from…

DFF – German Film Institute & Film Museum

Spot Nr. 1 (00:38): Togal (Nr. 1 Kater): Animation: Black cat with a hump, plus a shrill noise. Live action: A man lies in bed and wakes up with a headache, a „hangover“ (ger. Kater = cat). Behind him on the wall the black cat figure. For help he looks fo…

DFF – German Film Institute & Film Museum

Spot Nr. 1 (00:36): SIEMENS BILDMEISTER "Farbtreu Fernsehen": „Experience the world in color. True-color television with Siemens.“ Logo with rainbow-colored circle arranged as a mobile. Demonstration of nuances in color reproduction: „Green is n…

DFF – German Film Institute & Film Museum

Spot Nr. 1 (00:37): VOLKSBANKEN "Lochkarte": A family photo is shown repurposed as a punch card. The stamps are reversed. With a zoom, the photo becomes a moving image showing the family happily together. Customers are never seen as punch cards,…

DFF – German Film Institute & Film Museum

Spot Nr. 1 (00:36): Medizin in Maschen: Cartoon: A rabbit knits the title „Medicine in stitches“ from the fur of another. Live action: A white negligee floats in the air. Presentation of the material, best angora wool. A woman's torso in underwear mov…