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The investigation of the relationship between imagination from brand's suitability and brand preference active brand detergent consumers in Sanandaj city
The current study want to determine the relationship between imagination of factional brand suitability and symbolic and trade name preference by Active brand detergent consumers. The population was consisted of all citizenship above 18 years old who live in Sanandaj city (423458 person). According to the study subject nature and studied population, it is used available sampling and 384 person com…
Créateur
- Kasraie, Kamran
- Moghadam, Sataie
- Ladan,
- Mansour,
- Mansour
Thème
Type d'item
- Zeitschriftenartikel
Institution partenaire
Agrégateur
Licence du support dans cet enregistrement (sauf indication contraire)
- http://creativecommons.org/licenses/by/4.0/
Droits
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Date de création
- 2015
- 2015
Lieux
- Schweiz
- Suisse
Provenance
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Source
- International Letters of Social and Humanistic Sciences(53)
Identificateur
- oai:gesis.izsoz.de:document/57248
- 2300-2697
- http://www.scipress.com/ILSHS.53.112.pdf
- https://doi.org/10.18052/www.scipress.com/ILSHS.53.112
- http://www.ssoar.info/ssoar/bitstream/handle/document/57248/ssoar-ilshs-2015-53-kasraie_et_al-The_investigation_of_the_relationship.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/V6Z7JTMTQE7VIJZAHALQNGGELL55Y3MU
Étendue
- Seite(n): 112-116
Format
- application/pdf
Langue
- eng
- eng
Année
- 2015
Pays fournisseur
- Germany
Nom de la collection
Première publication sur Europeana
- 2022-01-21T09:51:58.264Z
Dernière mise à jour de l'Institution partenaire
- 2022-01-21T09:51:58.264Z