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"Deutsche Kultur" und Werbung: Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the construct of "German culture" was not only defined by bourgeois high culture, but rather increasingly by factors fr…
Sortzailea
- Schug, Alexander
Argitaletxea
- Humboldt-Universität Berlin
Gaia
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Ekonomia
- Historia
- Kontsumismo
- Television advertisement
Elementu mota
Sortzailea
- Schug, Alexander
Argitaletxea
- Humboldt-Universität Berlin
Gaia
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Ekonomia
- Historia
- Kontsumismo
- Television advertisement
Elementu mota
Erakunde hornitzailea
Agregatzailea
Elementu honen baimenen egoera (besterik adierazi ezean)
- http://creativecommons.org/licenses/by-nc-nd/4.0/
Baimenak
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Sortze data
- 2010
- 2010
Lekuak
- Deutschland, Berlin
Jatorria
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Iturria
- Q-Serie (13)
Identifikatzailea
- oai:gesis.izsoz.de:document/27355
- 978-3-86004-244-1
- http://www.ssoar.info/ssoar/handle/document/27355
- urn:nbn:de:0168-ssoar-273552
- http://www.ssoar.info/ssoar/bitstream/handle/document/27355/ssoar-2010-schug-deutsche_kultur_und_werbung.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/AQIMTVIP5V4AYZAN5U3LVOTW4Z4SR3KV
Hedadura
- Seite(n): 378,94
Formatua
- application/pdf
Hizkuntza
- ger
- deu
Urtea
- 2010
Herrialde hornitzailea
- Germany
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