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Midland Red Leicester District Guide

The Birmingham and Midland Motor Omnibus Co. Ltd., who traded as Midland Red, began serving Leicester in 1920.

This Leicester District guide is believed to be the first publication that Midland Red produced for its Leicester based services and from the route numbers on the map shown in the centre pages can be dated to 1922.

Midland Red faced an uphill struggle to establish themselves in the ar…